Pasarlo (2006)

The project I made for my minor in Communication Design. The goal of this project was to create a brand, an identity for it, and then work on an advertising campaign. Our group had students from different backgrounds, including a journalist and a communication manager.

The brand we came up with is Pasarlo: a coffee machine that makes high quality coffee directly from beans. Our advertising campaign including a TV commercial, a billboard, and different print ads.